equensWorldline provides a wide range of digital services that enhance merchants’ relationships with their customers across the different stages of the customer journey – before, during and after the sales process. Our services include private label cards, loyalty programs, sales promotion services and innovative self-service kiosks. We help you to better target and adapt offers to match consumer expectations and profiles, and to deliver greater operational efficiency and improve operating margins. In addition, enhancement of customer interaction will create new sales opportunities.
Our Loyalty solutions will help you to:
Better target and adapt offers to match consumer expectations and profile
Create new sales opportunities by increasing the frequency of consumer interaction
Deliver greater operational efficiency and improve margins
Our Loyalty solutions provides you with the following functionalities:
Customer database setup, storage and management to monitor customer data from enrolment to loyalty activity follow-up
A loyalty-and-sales-promotion-rules engine that provides a flexible tool to generate loyalty rewards and promotional coupons
Statistical consulting to help interpret customer data to better understand customer behavior and expectations and adapt marketing programs
Marketing support to help design the loyalty program and customer offers
WL Cash Club: Monetize your transaction data with this intelligent solution
As consumers, we are all constantly on the lookout for good deals. Merchants struggle daily to develop their sales and customer bases and banks provide their services to manage the related payments. Due to this situation, banks are in a strategic position to enrich these interactions though a win-win-win deal.
The WL Cash Club Card-linked-offers solution enables you to set up and manage a bank-owned marketplace and all its related marketing services. Its power relies on the intelligence of data mining to perfectly combine customer, offer, time and place. It complies with your data privacy and data protection requirements.
A ready-to-run solution that can be fully tailored to your needs
Bank' customer bases hold valuable elements to build a fruitful virtual marketplace. Their opt-in cardholders will be able to receive targeted promotions from affiliated merchants receiving coupons and cash-back.
Library of offers for merchants associated with client cluster targets
Merchant extranet to set up offers
Merchant enrolment management
Merchant animation to encourage coupons offers
Value for our clients
Enables merchants and brands to increase sales and acquire new customers
High customer knowledge based on real transactions
More intimate customer relationship through link to bank channel
No IT integration
New revenues for banks
Image of modern bank ‘close to real life’
Synergy with wallet offerings and online banking
Contact our expert
Bertrand de Saint MéloirProduct Manager
With over 18 years of experience in banks and consultancy firms, Bertrand is now working as global product manager in acquiring processing products and is responsible for Value Added Services (DCC and Loyalty).
T +33 (0)6 72 96 69 53